Immersive Experience
The Art of You Experiential Room is an Immersive Experience made for the launch event of the new Cadillac Celestiq.
I had a lot of fun developing content for this project, and it was a pleasure working with our talented Framestore team in New York.
I had the chance to further expand my FX skills, making complex FXs using Niagara
Mainly, I was responsible for the development and look of the Art piece Generator, Equaliser, and Car Formation FXs
The experience is an interaction with an AI voice; she asks the user questions, and based on the answers, it shows different particle simulations, morphing and transforming on the screen. It changes shape, motion, and colour; based on this information, a colour is picked for the car body, and the art piece particle system spawns to generate a takeaway image.
You used to be able to visit a web version of the experience and generate your own art piece.
Various sine waves of different wavelengths that move at different speeds. Their intensity is controlled by the sound of the voice
Niagara particle system that moves along a spline and follows the car body shape using a volume texture that contains information for both the Distance Field and the Gradient direction of its surface
A vast amount of different combinations and unique results
3 spawn source shapes (sphere, plane, torus),
~200 gradients packed in an atlas texture,
10+ different ways of sampling the gradient,
Small sprite particles
Mesh particles
Sprite particles with trails
Trail of sprite particles
6x6m target screen