Product Launch Campaign

I recently had the pleasure of being part of the amazing team that was involved in the Heineken Silver Beer launch campaign.
We were tasked with creating numerous advertising spots for the product’s pre-launch. The brand had the original concept of approaching the metaverse in an ironic way simultaneously releasing a virtual beer served in their simulated brewery within “Decentraland”.
I worked very closely with CG artists, animators and compositors throughout the entire project. All the renders were done in Unreal Engine 4, which combined with mocap animations allowed for fast iterations. Here I’ve gathered the content I worked on.

Find out more about Framestore’s involvement here